Service
Dormant Partner Activation
Dormant partners are not lost partners. In most rosters, a meaningful share of quiet partners went quiet for a fixable reason: a broken referral hand-off, an unpaid or untracked deal, or simply no reason to think of you this quarter.
This engagement is a focused, time-boxed intervention: find out why they stopped, fix what broke, and restart flow with the ones that still make commercial sense.
The friction point
Partner trust erodes quietly. A referral goes untracked, a commission gets missed, and the partner stops sending leads without ever telling you why.
Meanwhile the roster looks healthy on a slide and produces almost nothing in the forecast.
Concrete deliverables
What you receive, stated plainly. Scope is confirmed on the discovery call once I understand your roster and current motion.
| Deliverable | Detail |
|---|---|
| Roster diagnostic | Every partner scored on last activity, historical contribution, and realistic upside. |
| Attribution audit | A trace of past referrals through the CRM to find untracked, misattributed, or unpaid deals. |
| Re-engagement outreach | Personal, context-first outreach to prioritized dormant partners — executed by me, not templated at them. |
| Root-cause summary | What actually broke, documented plainly, with the fixes required to keep it from recurring. |
| Reactivation shortlist | The partners worth investing in next quarter, with a specific first action for each. |
What I need from you
You provide the business context; I provide the execution. This is the full list.
- Full partner list with original signup dates and any contacts on file
- CRM access, including historical closed-won records
- Any commission or referral payout history
- Approval to reach out under your name
Start with a discovery call
Thirty minutes. We review where your partner channel is leaking, whether dormant partner activation is the right first move, and what the next concrete step looks like.
Book a 30-minute call
Open times are on the calendar. Bring your partner roster and the current pipeline picture.